About the UP College of Mass Communication

 

CMC@50 Golden Jubilee Book: 1965-2015

 

VISION*

The UP CMC envisions a society that is egalitarian, participative, and progressive through the development of media that is:

- socially responsible, critical and vigilant;

- liberative and transformative; and

- free and independent.

 

MISSION*

To fulfill this vision, the UP CMC shall:

1. pursue excellence in transformative media studies and cultural works, the generation of relevant knowledge, and the development of professionalism among faculty, students, and communication and media practitioners;

2. develop and strengthen linkages with different sectors and media literacy, and people empowerment; and

3. provide the critical voice that promotes and safeguards the freedom and independence, and responsibility of media.

 

GOALS*

To realize this mission, the CMC and its departments shall:
 
1. Continually evaluate and upgrade curricula and pedagogy;
2. Develop and support a program for research and creative production;
3. Develop and support a publication program;
4. Implement a program for faculty, student, staff, and organizational development;
5. Develop linkages with various sectors through outreach programs servicing the communication- and media-related needs of the society;
6. Initiate discussion and take action on communication- and media-related issues in society;
7. Establish, maintain, and upgrade the requisite infrastructure to support the above goals; and
8. Establish and ensure fiscal independence by aggressively developing resource generation programs.
 

*Approved during the UP CMC Curriculum Workshop on 04-06 January 2001 at the Development Academy of the Philippines, Tagaytay City

 

HISTORY

On 19 June 1965 Republic Act No. 4379 was passed providing for the establishment of the University of the Philippines Institute of Mass Communication (UP IMC):

REPUBLIC ACT NO. 4379
 
AN ACT ESTABLISHING AN INSTITUTE OF MASS COMMUNICATIONS IN THE UNIVERSITY OF THE PHILIPPINES, PROVIDING FUNDS FOR A BUILDING, FACILITIES AND OPERATING EXPENSES THEREOF, AND FOR OTHER PURPOSES
 
Section 1. There is hereby established an Institute of Mass Communications in the University of the Philippines which shall provide professional and advanced training, research and extension services in the various media of communications, including the press, radio and television, and to inculcate and foster awareness of the ethical and social significance of, as well as responsibility in the use of these media.
 
Sec. 2. Any provision of law to the contrary notwithstanding, appointments to the teaching and research positions in the Institute may be on a part-time basis and personnel already in the government service appointed to its training or research staff shall receive honoraria at rates to be fixed by the Board of Regents of the University.
 
Sec. 3. There is hereby authorized to the appropriated out of the funds in the National Treasury not otherwise appropriated, the sum of four hundred fifty thousand pesos for a building necessary for the training, research and public service activities of the Institute: provided, that the amount of two hundred thousand pesos shall be appropriated annually in the General Appropriations Act beginning with the fiscal year nineteen hundred sixty-six-nineteen hundred sixty-seven for the support of the Institute.
 
Sec. 4. This Act shall take effect upon its approval.
 
Approved: June 19, 1965
 
Source: http://laws.chanrobles.com/republicacts/44_republicacts.php?id=4383

Dr. Gloria D. Feliciano was appointed Director, and later Dean, of the Institute. UP IMC was formally established as a non-academic unit on 23 August 1966 offering Journalism courses leading to the AB Journalism degree.

In School Year (SY) 1966-67, the AB Broadcast Communication and the MA programs were instituted. It was also in May 1967 that the Institute graduated its first batch of students consisting of nine AB Journalism majors.

By 09 September 1969, the Institute had transferred from the College of Arts and Sciences to Plaridel Hall.

The third undergraduate program of IMC, AB Communication Research, was instituted on 07 April 1975. Seven years later, in SY 1982-83, the PhD in Communication program was instituted. It was also during this time that the merging of the three undergraduate programs into one BA in Communication program with major in any of the three old programs (Journalism, Broadcast Communication, Communication Research) was undertaken.

Likewise the three Master of Arts programs were merged into one MA in Communication program and students could major in Broadcast Communication, Journalism, or Communication Research.

In SY 1984-85, the Film and Audiovisual Communication program was added to the Institute’s undergraduate course offerings.

The reactivation of the DZUP under the management of the Institute happened on 01 December 1987.

On 28 April 1988, almost 23 years after it was established, the UP IMC was elevated to college status by the UP Board of Regents; and became the UP College of Mass Communication (CMC).

In 2001, the Broadcast Communication and Journalism programs changed the degree name from MA Communication to MA Media Studies to give emphasis to the study of media as a consciousness industry and as a cultural practice. In 2002, the Film Institute introduced Film as a new area of specialization under the MA Media Studies program.

It was also in 2002 that the BA Broadcast Communication and BA Journalism were instituted as separate programs. BA Film was also instituted.

On 31 May 2012, the Master of Arts in Journalism was instituted as a separate Master of Arts program. In the same year, on 30 September, the Doctor of Philosophy in Media Studies was instituted as the second offering under the College’s graduate program.

With its recent programs, the College of Mass Communication clearly continues to set milestones in the history and development of the scholarly pursuit of understanding media and communication in the lives of Filipinos today.

UP  CMC  exists  primarily  to  inculcate  and  foster  awareness  of  the ethical and social significance of, as well as responsibility in, the use of interpersonal and mass media including the press, radio, television, film, and new technological resources.

 

TAWAG KA NI DEAN! (A Forum with Former CMC Deans | 12 March 2014)

To read the papers, click the titles below:

By Georgina R. Encanto, Ph.D.
UP IMC/CMC Dean, 1985-1991
 
By Luis V. Teodoro
UP CMC Dean, 1994-2000
 
By Nicanor G.Tiongson
UP CMC Dean, 2003-2006
 

 

CMC EXHIBIT (in celebration of the 2014 CMC Week)

Graphic design courtesy of: Marlon Nombrando and Jam Robles

 

See also the 2013 CMC EXHIBIT

(Graphic Artist: Jerome Morales)