CMC Research Brownbag presents Benjamin V. Lozare | October 9, 2017, 2:30 PM - 4 PM

 

 

 

About the Lecture

The 21st century will be the century of transformational change – dramatic change driven by major forces globally and locally - political, social, economic, technological and environmental. These will profoundly affect the capabilities of countries to produce and maintain health and general well being. The challenge is to see these driving forces as an opportunity for positive change rather than a threat to the status quo. The session will discuss how we can use strategic communication to harness these forces to promote better health of all Filipinos.

About Dr. Lozare

Benjamin Lozare has more than thirty years of experience in research, teaching, and practice in international and development communication. He has served as Dean of the College of Arts and Sciences at the Health Sciences Campus of the University of the Philippines, as the first Director-General of the Philippine Information Agency, and as Deputy Secretary-General of the Asian Mass Communication Research and Information Center. He has consulted with the World Bank and UN agencies such as the World Health Organization, UNICEF, the Economic Commission for Asia and the Far East, and the UNFPA. At JHU/PCS he has led the development of SCOPE (Strategic Communication Planning and Evaluation), a computer-aided communication planning software used in training workshops. Dr. Lozare was an Eisenhower Fellow and recipient of the first Newsweek International Communication Grant. He obtained his PhD in mass communication from the University of Wisconsin.