Undergraduate Programs

 
The College offers programs leading to the degrees of Bachelor of Arts in Broadcast Communication, Communication Research, Film, and Journalism. The CMC Departments of Broadcast Communication, Journalism, and Communication Research are designated as Commission of Higher Education (CHED) Centers of Excellence.
 
Bachelor of Arts in Broadcast Communication

The undergraduate program leading to a BA in Broadcast Communication  recognized  by  the  Commission  on  Higher  Education (CHED)  as  a  Center  of  Excellence  in  Broadcasting  seeks  to  provide students  with  the  requisite  training  to  become  future  broadcast practitioners  who  are  competent,  critical,  and  responsible. At the same time, graduates are enabled to adapt to the changing broadcast landscape in terms of new technologies, new modes of production, distribution, and exhibition of broadcast products.

The CHED uses the Broadcast Communication curriculum as the standard for other broadcast academic programs in the country.

The Broadcast Communication Department has also been active in spearheading alternative terrestrial broadcasting models as well as broadcasting over the Internet through the radio station DZUP 1602 AM and through UPTV Online.

 
Bachelor of Arts in Communication Research

Being  a  CHED  Center  of  Excellence  in  Communication,  the  program  is  a showcase of tertiary education in the fields of media and communication in the country. It seeks to develop scholarship, skills, and proficiency among its students by teaching and conducting communication research and by grounding these with practical experience through fieldwork and internship.

The program ensures that its graduates are equipped to contribute to the practice of social research in the academe, in the communication and media industries, and in governmental and non-governmental sectors.

 
Bachelor of Arts in Film

The Film program aims to contribute to the development of a genuinely Filipino national cinema by producing graduates with a well-rounded liberal  arts  education  as  well  as  creative  and  technical  skills  and  social responsibility. It is designed to encompass all aspects of film.

The  UP  Film  Institute  is  the  product  of  the  integration  of  two  film institutions  in  the  University  in  2003  –  the  College’s  Film  Department and the UP Film Center. To this day, it is the sole academic body in the country that has full institutional membership in CILECT (The International Association of Film and Television Schools).

 
Bachelor of Arts in Journalism

The Journalism program, the oldest in the college, gives students a strong grounding in the arts and sciences and equips them with skills currently required by the profession. Students are trained to be socially responsible and critical professionals  –  aware  of  the  power  and  the  responsibilities  of  the press, committed to defend press freedom, and living up to the highest professional and ethical standards.

The  Department  of  Journalism  has  pioneered  several  journalism courses  like  Journalism  Ethics,  Environmental  Reporting,  Business Reporting, Online Journalism, and Investigative Journalism. Its curriculum, comparable to many journalism programs abroad, is used as a pattern by the Commission on Higher Education (CHED) in its design for journalism programs. CHED named the Department a Center of Excellence in Journalism for the 1999-2000 and March 2013-May 2014 terms.

 

For further inquiries, contact:
 
The Office of the College Secretary
UP College of Mass Communication
Plaridel Hall, Ylanan St., UP Diliman, Quezon City
Telephone: (+632) 981-8500 loc. 2675
 

    

                                                                                        photo by Tina Sablayan, BA BC '13